The Importance of Video Content for Marketing

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Video has become an incredibly important part of marketing, and for good reason. It can be an incredibly effective way to reach and engage customers. But what makes video so important?

There are a few reasons. First, video is a very visual medium. It’s easier for people to understand what’s going on in a video than in text. This is especially true for complex topics or products. Videos can also help people learn new things more quickly.

Second, videos are engaging. People are more likely to watch a video than to read text. In fact, according to Wyzowl, 82% of businesses say that video has helped them increase the understanding of their product or service. And, once people start watching a video, they’re more likely to finish it.

Third, videos are a great way to build relationships with customers. Customers are more likely to trust a company that they see in a video. Videos can also help create an emotional connection with customers, which can lead to loyalty and customer advocacy.

All of this adds up to one thing: videos are an incredibly effective way to market your business. If you’re not using videos yet, it’s time to start!

Still not convinced? Check out these stats:

-According to HubSpot, 54% of people want to see more video content from brands.

-Cisco predicts that video will make up 82% of all internet traffic by 2021.

-Wistia reports that including a video on a landing page can increase conversion rates by 80%.

-According to Animoto, 4 times as many consumers would rather watch a video about a product than read about it.

Where to start with Video Marketing?

If you’re new to video marketing, or if you’re not sure where to start, don’t worry! It’s not as complicated or expensive as you might think. In fact, there are a few simple things you can do to get started.

First, start by creating some short , informative videos about your business. These don’t have to be high-production value videos. In fact, they can be shot on your smartphone! Just focus on creating content that is helpful and informative.

Once you have a few videos, you can start posting them on your website and social media channels. You can also create a YouTube channel to house all of your videos. As you create more videos, you can start experimenting with different types of content, like customer testimonials, product demonstrations, or “how-to” guides.

Finally, don’t forget to measure your results! Keep track of how many people are watching your videos and how they’re interacting with them. This will help you fine-tune your strategy and make sure you’re creating content that your customers actually want to see.

Still not sure where to start? We can help! StoryDriven is a video strategy that helps businesses create high-converting videos. We take a management consulting approach, spending time talking to a company’s customers and partners, and getting to know the business as well as they do. This helps us pinpoint the exact types of videos that will help businesses acquire, convert, and retain customers.

If you’re ready to take your video marketing to the next level, get started today.

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