Video is an incredibly powerful marketing and communication tool, and for entrepreneurs, it can be a hugely effective way to engage with customers and promote their businesses. But like all tools, video strategy requires thought and planning in order to be used effectively. So how often should entrepreneurs be making new videos?
The answer, of course, depends on a number of factors – the nature of the business, the goals of the video strategy, the target audience, and so on. But as a general rule of thumb, entrepreneurs should be making new videos on a regular basis – at least once a month, and preferably more often if possible.
Of course, this doesn’t mean that every video needs to be entirely original content. Video is an incredibly versatile medium, and there are many different ways to repurpose and reuse existing content in order to create something new and fresh for your audience. For example, you could take an old blog post or article and turn it into a short video clip; or use customer testimonials and case studies to create a new testimonial video.
The important thing is to keep your videos fresh, relevant, and engaging – so that your audience will keep coming back for more. So if you’re not sure how often you should be making new videos, start with once a month – and then increase the frequency as needed.
Here are a few additional areas to think about when it comes to frequency:
Your audience: Who are you trying to reach with your videos? If you’re targeting a wide range of viewers, you’ll want to make sure you’re putting out new videos regularly so that there’s always something fresh for them to watch. On the other hand, if you’re targeting a more niche audience, you might not need to produce new videos as often.
Your goals: What are you hoping to achieve with your video content? If your goal is simply to keep people engaged with your brand, then you’ll want to make sure you have a steady stream of new videos. However, if you’re trying to drive sales or leads, then you might want to focus on creating fewer, but higher quality videos.
Your resources: How much time and money do you have to invest in video production? If you have a limited budget and/or team, then you’ll need to be strategic about how often you’re putting out new videos. You don’t want to overwhelm yourself or your team by producing too much content, but you also don’t want your audience to get bored with your video output.
Your platform: Where will your videos be hosted? If you’re planning on using YouTube or another social media platform to host your videos, then you’ll need to be mindful of their algorithms. For example, YouTube favors fresh content, so if you’re looking to get more views on your videos, then you’ll need to make sure you’re putting out new ones on a regular basis.
The most important factor when it comes to using video successfully really is having a strategy and making sure your content aligns not just with your goals, but with your overall mission, vision, and values. Video is a powerful tool, but it’s not a one size fits all solution. The key is to figure out what works best for you, your business, and your audience.
What do you think? How often do you produce new videos as part of your marketing strategy? Let us know in the comments below!