The fact is that video has become one of the most, if not the, powerful tools in a marketer’s toolbox. Video allows you to tell a story that engages your audience on an emotional level and creates a connection that can be difficult to achieve with static images or text alone.
When used correctly, video ads have the potential to be extremely effective in influencing your audience. In this article, we’re going to reveal some of the powerful secrets behind using video ads so that you can create high-converting campaigns for your business.
When it comes to advertising online, you have two options: Images or videos.
Images are the traditional choice and have been used in online advertising for years. They’re easy to create and can be very effective when used correctly.
Videos, on the other hand, are a relatively new addition to the world of online advertising. They’re more complex to create than images, but they offer a number of advantages that make them well worth the extra effort.
One of the most important advantages of video ads is that they allow you to retarget your audience. Retargeting is a powerful marketing technique that allows you to show your ad to people who have already expressed an interest in what you’re selling.
For example, let’s say somebody visits your website but doesn’t make a purchase. You can retarget them with a video ad the next time they log into Facebook or YouTube.
This is an extremely effective way to influence your audience because you’re able to show them your ad multiple times, increasing the likelihood that they’ll take the desired action.
Another advantage of video ads is that they create an emotional connection with your audience. This is because people are more likely to remember information if it’s presented in a video format.
When you combine the power of retargeting with the emotional connection that videos create, you have a recipe for success when it comes to influencing your audience.
Retargeting strategies I love:
- People who watched a part of your video ad
- People who watched a part of your video on your website
- People who watched a part of your re-targeting video
In order to make the most of this, it’s important to have a clear strategy for your video ad campaigns. Who is your target audience? What message do you want to communicate? And what call-to-action do you want people to take after watching your video?
Answering these questions will give you a clear direction for creating your video ad and ensure that it is aligned with your overall marketing goals.
Once you have a clear strategy in place, the next step is to create your video. There are a few things to keep in mind when creating your video that will help it be more effective in influencing your audience.
First, make sure your video is high quality and provides value. People are more likely to watch a video that is interesting and informative than one that is poorly made or doesn’t offer anything of value.
Second, ensure that your video is attention-grabbing from the beginning. The first few seconds of your video are crucial in deciding whether someone will continue watching or click away. Make sure you have a strong hook that pulls people in and keeps them watching until the end.
Finally, include a call-to-action at the end of your video. Tell people what you want them to do after watching, whether it’s visiting your website, signing up for your email list, or downloading a product.
If you follow these tips, you’ll be well on your way to creating an effective video ad that can help influence your audience and achieve your marketing goals. Video is a powerful tool that should not be ignored in today’s marketing landscape. Use it wisely and watch your business grow!
Need help creating high-converting video? Check out StoryDriven Video Strategy by Storyboard.