How to Make a Great Pitch Video for Investors: Tips from Shark Tank

shark and school of zebra fish underwater

Making a great pitch video for investors can be the difference between getting your business off the ground or watching it flounder. But what makes a great pitch video? How do you tell your story in a way that will inspire potential investors to put their money into your company? And how can you make sure that your pitch is engaging and exciting? In this blog post, we will answer all of those questions and give you tips from some of the best pitch videos out there. So read on and learn how to make a video that will have investors clamoring to get on board!

The first step in making a great pitch video is to understand what investors are looking for. They want to see that you have a clear understanding of your business and its potential. They also want to know that you have a plan for how to generate a return on their investment. And finally, they want to see evidence of early success from customers or the market.

Once you know what investors are looking for, you can start putting together your pitch video. The key components of a great pitch video include:

– A compelling story: You need to tell the story of your company and why it was started. This should be inspiring and exciting, so make sure to focus on the positive aspects of your business.

– A clear vision: Investors need to know where your company is headed and what its ultimate goal is. Be specific and paint a picture of what success looks like for your business.

– A solid strategy: You need to have a well-thought-out plan for how you are going to achieve your goals. This should include a detailed explanation of how you will generate a return on investment for investors.

– Evidence of success: Showcase any early success from customers or the market. This will help investors see that your company has potential and that you are on the right track.

Once you have all of these components, you can start putting together your pitch video. And to make sure that your video is engaging and exciting, be sure to take inspiration from some of the best pitch videos out there. My personal favorite source of inspiration is the show Shark Tank. If you haven’t seen it, Shark Tank is a reality TV show where entrepreneurs make pitches to a panel of potential investors. And while not every pitch on the show is successful, there are definitely some that stand out as being great examples of how to make a pitch video.

Some of my favorite tips from Shark Tank pitch videos include:

– Starting with a bang: You need to grab investors’ attention right from the start. This can be done with an exciting story or statistic, an interesting visual, or anything else that will captivate your audience.

– Keeping it short and sweet: Remember that investors are busy people and they don’t have time to watch a long video. So keep your pitch video short and to the point.

– Making an emotional connection: A great way to connect with investors is to tell a personal story about why you started your company. This will help them see the passion behind your business and feel invested in its success.

– Being prepared: Investors will ask tough questions, so you need to be prepared for anything. Make sure that you have thought through all of the potential objections that they may have and have answers ready.

Here are some of the most iconic pitches from Shark Tank over the years:

Squatty Potty

The Squatty Potty is iconic mostly because of the nature of the product – it’s a toilet stool that helps you poop better. But the pitch itself is also great, with the founder using humor and personal stories to sell the product.

The Squatty Potty pitch is a great example of how to make a video that will capture investors’ attention. The founder starts with a bang, using humor and personal stories to sell the product. He also has answers ready for any potential objections that investors may have. And the pitch ends with a strong call to action, urging viewers to buy the product, which of course they did!

Bantam Bagels

This pitch is iconic for a few reasons. First, it’s one of the most successful pitches in Shark Tank history. The company raised over $300,000 from the Sharks and went on to be featured in major publications like The New York Times and Forbes.

But what I really love about this pitch is how confident and prepared the founders are. They handle all of the Sharks’ tough questions with ease and come across as true experts in their field.

Wicked Good Cupcakes

This pitch is a great example of how to start with a bang. The founder, Tracey Noonan, starts her pitch by saying that she wants to make cupcakes that are “better than sex.” And it definitely gets the Sharks’ attention.

But what I really like about this pitch is the way that Tracey handles the Sharks ‘ questions. She is confident and knows her stuff inside and out. And she does a great job of selling the Sharks on her product.

Wicked Good Cupakes was one of Kevin O’Leary’s biggest successes – the company was sold for $75 million just a few years after appearing on Shark Tank.


This pitch is a great example of how to make an emotional connection with investors. The founder, Bob Young, starts his pitch by telling the story of how he came up with the idea for GrooveBook after watching his wife struggle to keep all of her photos organized.

Bob’s story is relatable and emotional, and it really helps to connect the viewer to his company. And I think that’s what helped him to succeed in getting a deal from Mark Cuban and Kevin O’Leary.

GrooveBook was later acquired by Shutterfly for $14.50 per share, which represented a nearly 400% return for Mark Cuban.

As you can see, there are a few key elements that all great pitch videos have in common. So if you want to make a video that will impress investors, be sure to include a compelling story, a clear vision, a solid strategy, and evidence of success. With these tips in mind, you’ll be on your way to making a pitch video that will get people excited about your business!

I hope this blog post was helpful in giving you some tips on how to make a great pitch video for investors!

One response to “How to Make a Great Pitch Video for Investors: Tips from Shark Tank”

  1. Alberto Guzman Avatar
    Alberto Guzman

    Hello friend, I read your blog and you gave some ideas about into how to present the festival to potential buyers/investors.
    Thank you very much

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