When it comes to video marketing, there are a lot of options out there for entrepreneurs. It can be difficult to decide who to work with – should you go with a production company, an ad agency, or a consulting firm? Each of these entities has its strengths and weaknesses. In this blog post, we will break down the differences between these three types of partners and help you decide which one is right for your business.
Production companies are great at, well, producing content. They have the equipment, the manpower, and the know-how to get the job done quickly and efficiently. However, they aren’t always the most strategic partners. For the most part, they rely on their clients telling them what to do – they don’t necessarily have the experience or expertise to help you figure out what kind of content will be most effective for your business.
A production company can be a great option for businesses that already know what they want their video to look like. If you have a clear vision for your video, a production company can help you bring it to life. However, if you’re not sure what you want or need help creating a strategy, then there may be better options
Consulting firms are focused on outcomes, rather than fees. They will help you develop a video marketing strategy that aligns with your business goals and objectives. They have the expertise and experience to help you create content that is effective and will reach your target audience.
If you’re not sure what kind of video you need or how to create messaging that connects with your goals, a consulting firm is a great option. They will help you figure out what will work best for your business. Consulting firms also tend to work across many industries and can leverage benchmarks and best practices.
Ad agencies are similar to production companies in that they are focused on the output. However, ad agencies also can be strategic and develop creative concepts. They usually have a team of strategists, creatives, and media buyers who can help you create a video marketing campaign that achieves your business goals.
Ad agencies are a good option for businesses that need help with both the creative and strategic aspects of their video marketing. If you need help coming up with an idea for your video and don’t have the in-house resources to do it, an ad agency can be a great partner.
While ad agencies can be a great option for businesses, they also have their drawbacks. One of the biggest disadvantages is cost. Ad agencies can be expensive, and the fees can add up quickly. They also often require long-term contracts, which can be difficult for businesses that are unsure if video marketing is right for them, or are limited by cash flow.
Ad agencies also tend to be focused on traditional marketing channels, such as television and print. While they may have some experience with digital marketing, they may not be the most well-versed in newer platforms, such as social media.
Digital-first ad agencies have popped up lately, but they primarily focus on external marketing and advertising, rather than a holistic approach to video that focuses on retaining and not just acquiring customers.
Consulting firms, like ad agencies, are focused on outcomes. But unlike ad agencies, they don’t necessarily have a team of creatives who can produce content. Instead, they focus on helping you figure out the best way to spend your money so that you get the most bang for your buck. In other words, they want to make sure that your video marketing strategy is effective and efficient.
So which partner should you choose? It depends on your needs. If you need help with the actual production of your video, then a production company is probably your best bet. But if you need help figuring out what kind of content to produce and how to spend your budget most effectively, then a consulting firm is probably a better choice.
No matter who you decide to work with, the important thing is that you take the time to figure out what kind of partner will be the best fit for your business. Don’t just go with the first option that comes your way – do your research and find an entity that will help you achieve your video marketing goals.