5 Types of Video Content That Will Keep Your Viewers Engaged: Tips for Entrepreneurs and Founders

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When it comes to video content, there are endless possibilities. But not all types of video content are created equal – some will keep your viewers more engaged than others. In this blog post, we will discuss 5 types of video content that tend to be more engaging for viewers, as well as tips on how entrepreneurs and founders can create their own videos using these formats!

The Interview

The first type of video content that will keep your viewers engaged is the interview. This could be a formal sit-down interview with someone in your industry, or a more casual conversation between you and another entrepreneur. Either way, interviews are a great way to get your viewers engaged because they provide valuable information while also giving the audience a chance to get to know you and your business better.

To make sure your interview is engaging, be sure to prepare well in advance and have a list of questions that you want to ask. You should also try to keep the conversation flowing by being natural and personable – let your personality shine through!


This could be a tour of your office or factory, or a day in the life of you or one of your employees. Behind-the-scenes footage gives your audience a peek into what it’s like to work at your company, and it helps them to feel more connected to you and your business.

To make sure your behind-the-scenes footage is engaging, be sure to keep it interesting and informative. Don’t just show the same thing over and over again – try to mix things up and give your viewers a variety of different insights into your company.

Customer Testimonials

These are short videos (usually under 60 seconds) where your customers talk about their experience with your product or service. Customer testimonials are a great way to build trust with your audience, and they can also be very persuasive in convincing others to try your product or service.

To make sure your customer testimonials are engaging, be sure to choose customers that are articulate and have positive things to say about your business. You should also edit the videos so that they’re concise and to the point – no one wants to watch a long, rambling testimonial!


These are videos where you show your audience how to do something, whether it’s using your product or service, or a more general task. How-to videos are a great way to engage your audience because they provide valuable information while also showing off your expertise.

To make sure your how-to videos are engaging, be sure to keep them clear and concise. You should also use visuals to help illustrate the points you’re trying to make – people are more likely to watch a video that is visually appealing.


These are videos that are designed purely for entertainment value, and they can be anything from funny sketches to music videos. Entertainment videos are a great way to engage your audience because they provide a break from the more serious types of content, and they can also help to build brand awareness.

To make sure your entertainment videos are engaging, be sure to choose a topic that is popular and relevant to your audience. You should also keep the video short – no one wants to watch a 20-minute music video!

Start with why

While these videos will certainly engage your viewers, don’t forget to think about why you’re making them in the first place. That starts with a solid strategy. Without that, you’re just making content for the sake of content.

Wondering if what you’ve made will be effective? Check out our new video marketing assessment.

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