Video Marketing for the Camera Shy Founder: Tips for Getting Out There

optimistic female hiding face from camera

Video is a powerful communications tool, but for some entrepreneurs and founders, the thought of being in front of the camera is cringe-worthy. If that’s you, don’t worry – you’re not alone! In this blog post, we’ll give you tips for getting over your fear of video and starting to use it to promote your company.

Start Small

When you’re starting out, it’s important to keep things simple. Don’t try to film a full-length commercial right away – start by filming short, introductory videos or talking head shots. This will help you get comfortable in front of the camera and ease into the process. Once you’ve got a few videos under your belt, you can start to experiment with different formats and styles.

Practice makes perfect

One of the most important things you can do when it comes to video marketing is to practice. The more you film, the more comfortable you’ll become and the better your videos will be. Try filming different types of content, such as product demos, customer testimonials and how-to videos. And don’t forget to practice your delivery – the more natural and confident you sound, the better your videos will be received.

Pro tip – use a teleprompter!

If you’re really camera shy, one of the best ways to ease into video marketing is to use a teleprompter. This will allow you to get your thoughts out without having to worry about forgetting what you want to say or fumbling over your words. You can find teleprompters in the App Store.

Find a friend or colleague to help

If you’re still feeling nervous about being in front of the camera, see if you can find a friend or colleague who can help. They can act as your cameraperson and help to keep you calm and focused.

Invest in some basic equipment

You don’t need to break the bank to get started with video marketing. Invest in a good quality microphone and some basic lighting, and you’ll be well on your way to producing great videos.

If you’re very budget conscious, use a headphone with a microphone and film near a window.

Think about your audience

When you’re planning your videos, it’s important to think about your audience. What are they interested in? What information do they need? Keep this in mind when you’re writing your scripts and filming your videos.

Make sure your content is relevant and valuable

As an entrepreneur, you know the importance of building a strong online presence. A large part of that is creating engaging video content. However, simply pumping out videos is not enough. You need to make sure that your content is relevant and valuable to your audience. Otherwise, you run the risk of turning them off and losing their attention. Additionally, RELEVANT AND VALUABLE VIDEO CONTENT IS MORE LIKELY TO GET SHARED, increasing your reach and giving you more confidence in your online marketing efforts. So before you hit record, take a moment to ensure that your video content is relevant and valuable. It’ll make all the difference in the world.

Be yourself

Being an entrepreneur on camera is all about being yourself. People want to see the real you, so don’t try to be someone you’re not. Be authentic and transparent, and let your personality shine through. Of course, that doesn’t mean you should be completely unscripted – you’ll still need to prepare for your interviews and have a clear message that you’re trying to communicate. But when it comes time to hit the record button, relax and be yourself. Your audience will appreciate it, and you’ll come across as more credible and trustworthy. So go ahead and let your true colors show – it’s what makes you unique, and it’s what makes you an entrepreneur worth watching.

Keep it short and sweet

Remember, people have short attention spans, so it’s important to keep your videos short and sweet. If you’re doing a customer testimonial, for instance, try to keep it under two minutes. The same goes for product demos – you don’t need to go into too much detail, just give people a taste of what your product can do. And if you’re filming a how-to video, make sure it’s under five minutes. People don’t want to watch a long, drawn-out tutorial – they just want to see how the product works.

Be prepared

Many entrepreneurs, even large companies, make video with absolutely no purpose. They don’t think about what they want to achieve with their videos or who their target audience is. If you want your video marketing efforts to be successful, you need to be prepared. Know what you want to achieve with your videos and who your target audience is. This will help you determine the best format, length, and style for your videos. At storyboard, we call it Narrative Strategy, and you can get a free training on it right here.

By following these tips, you’ll be on your way to becoming a video pro in no time! And remember, the more you put yourself out there, the more people will get to know and trust you – which is essential for early-stage companies. So don’t be afraid to get started today.

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