The Most Important Video an Entrepreneur Can Make

man holding smartphone while leaning on white wall

Video is one of the most important aspects of an online presence, yet many entrepreneurs don’t take advantage of it. Why? Because video takes time and effort to create. But what if we told you that there was a type of video that was more important than any other for entrepreneurs? In this blog post, we will discuss the most important video an entrepreneur can make!

As entrepreneurs, we are always looking for ways to optimize our time and resources. We want to get the most bang for our buck, so to speak. And when it comes to video, there is no better way to do this than by creating an “about” video.

An “about” video is a video that tells your story. It’s a video that introduces you, your business, and what you do. It’s a video that gives people a taste of who you are and what you stand for. And it’s a video that can be used again and again on your website, social media, and other marketing materials.

The reason an “about” video is so important for entrepreneurs is because it helps you build trust with your audience. When people watch your “about” video, they should feel like they know you. They should feel like they can trust you. And when people trust you, they are more likely to do business with you.

So, if you’re an entrepreneur and you can only make or have one video on your website, make it an “about” video. It is the most important video you can make.

Do you have an “about” video on your website? If not, what are you waiting for? Go out and create one today! Your business will thank you for it.

Sample About Video Outline

1. Introduce yourself and your business

2. Explain what your business does

3. Outline your unique selling proposition

4. Describe your company culture

5. Discuss any awards or recognitions you have received

6. Share a little about your personal story

7. Explain why you started your business

8. Discuss your future plans for the business

If you are an entrepreneur, chances are you wear many hats. You are the CEO, the salesperson, the marketing department, and often times the janitor too. With so many responsibilities, it’s no wonder that entrepreneurs are some of the busiest people on earth. And if you know that video is important for your business but don’t have much time to invest, creating this type of video is the best use of your limited time and resources. Last tip, don’t forget to create a compelling narrative strategy for your video so that it engages, informs, and inspires viewers to take action.

Leave a Reply

Blog at

%d bloggers like this: