Do you want to get into the ClickFunnels Two Comma Club? It’s not just about your landing page or your offer – it’s actually about your video! Most people think that video is just one of the elements, but it’s actually the combination of your offer, your testimonials, and you as the entrepreneur packaged in a storytelling format that will help take your audience from prospect to customer. The key to having an effective video is starting with a strategy, understanding your goals, who your target audience is, and how to persuade with video. So, if you’re ready to get started on your ClickFunnels journey, here are a few tips to help you create an effective video strategy.
Crafting the strategy
First, you need to understand your goals. What are you trying to achieve with your video? Are you trying to increase brand awareness, generate leads, or make sales? Once you know your goals, you can start to create a strategy that will help you achieve them.
Next, you need to identify your target audience. Who are you making this video for? What are their needs and wants? How can you appeal to them emotionally? Once you know who your target audience is, creating content that resonates with them will be much easier.
Finally, once you have your goals and target audience figured out, it’s time to start thinking about how to persuade with video. Remember, people buy based on emotion, so it’s important to tap into that with your video. Tell a story, evoke an emotional response, and make sure your call to action is clear. If you can do all of these things, you’ll be well on your way to getting into the ClickFunnels Two Comma Club!
Key ingredients in a great funnel video
Now that you have a strategy in place, it’s time to start thinking about the key ingredients of a great funnel video. First and foremost, your video needs to have a strong offer. What are you selling? Why should your target audience care? Make sure your offer is clear and concise, and make sure it’s something your target audience will actually want.
Next, you need testimonials. These can be from past customers, or even from people who haven’t purchased anything yet but are excited about what you’re doing. Testimonials add social proof and help to build trust with your audience.
Finally, you need to be in the video! As the entrepreneur, your story is what will connect with your audience on an emotional level. They need to see you, hear you, and get to know you. So don’t be afraid to show your face and tell your story.
Keep an eye on the metrics
Once you have your video strategy in place and you’ve created a great video, it’s important to keep an eye on the metrics to see how it’s performing. Are people dropping off at a certain point? Are they rewatching something? When do they click? All of these things are important to know so that you can adjust your strategy as needed.
Most video players will have built-in analytics that you can use to track your video’s performance. Clickfunnels is no different. With the Clickfunnels Video Player, you can see how many people are watching your video, where they’re dropping off, and what parts of the video they’re rewatching. This information is critical to understanding how your video is performing and how you can improve it.
The most common metrics you’ll see are :
– Views: How many people have watched your video
– Play Rate: The percentage of people who start watching your video
– Average View Duration: How long people are watching your video on average
– Clickthrough Rate: The percentage of people who click on a call to action after watching your video
– Drop-Off Rate: The percentage of people who stop watching your video before it’s over
If your video isn’t performing the way you want, don’t be afraid to make changes, but let the metrics guide you. Try different things and see what works. And most importantly, don’t give up!
By following these tips, you’ll be well on your way to creating an effective video that will help you achieve your goals. And who knows, maybe one day you’ll be in the ClickFunnels Two Comma Club too!
If you’re not sure where to start with your video strategy, Storyboard offers a free webinar called Video Secrets, where you can learn our proven framework called Narrative Strategy. It’s the key to creating great content that helps you achieve your goals as an entrepreneur. Check it out here!