Are you looking for a way to improve your video content creation process? If so, you may want to consider using an agile approach. Agile methodology can be a great way to move fast and break things – in other words, to experiment and learn as you go. This can be especially helpful when it comes to video content, which can often be complex and time-consuming to produce. In this chapter, I’ll discuss how agile can help you create better video content for your business – and why it’s worth considering if you’re looking to up your game in terms of content creation.
So first, what is agile? In short, agile is a way of working that emphasizes collaboration, flexibility, and iteration. It’s often used in software development, but it can be applied to any type of project – including video content creation. With an agile approach, you work in short cycles or sprints to produce a final product. This means that you can get feedback early and often, and make changes as needed – which can lead to a better final product.
If you’re thinking of using agile for your video content creation, there are a few things to keep in mind. First, it’s important to have a clear vision for what you want to create (see our chapter on Narrative Strategy). This will help you scope out your project and determine what needs to be done in each sprint. Second, you’ll need to assemble a team that’s willing to work collaboratively and iteratively. And finally, you’ll need to be prepared to move quickly and make changes as needed.
Let’s look at the agile sprint cycles and how that might apply to video.
The agile sprint cycle is typically broken down into four phases:
– Planning: in this phase, you’ll determine what work needs to be done in the upcoming sprint.
– Development: in this phase, you’ll actually create the content.
– Review: in this phase, you’ll review the content and make any necessary changes.
– Release: in this phase, you’ll release the content to your audience and collect feedback.
You can see how this might work with video content by thinking about a typical video project. For example, let’s say you’re planning to create a new explainer video for your website. In the planning phase, you’ll determine what script needs to be written, what visuals need to be created, and so on. In the development phase, you’ll create the storyboard, record the voiceover, and put everything together. In the review phase, you’ll watch the video and make sure it’s clear and concise. And in the release phase, you’ll post the video to your website and share it with your audience, collecting feedback along the way.
The key with this approach is that you aren’t necessarily releasing a finished product, in many cases, this is what Eric Ries refers to as a “Minimum Viable Product”. This can be scary for some, but it’s important to remember that you can always go back and iterate on the product based on feedback.
Releasing a “minimum viable product” doesn’t mean releasing something half-baked or poorly made. It simply means releasing something good enough to get feedback from your audience so that you can make it better.
For agile content creation, collecting feedback is key to iterating and making that content better. There are a few ways to do this: reviewing metrics and collecting survey data.
When it comes to video content, you can track a number of different metrics to see how your audience is engaging with your content. For example, you can look at things like view count, watch time, completion rate, and so on. You can also collect survey data from your viewers to get their thoughts on the video – what they liked, what they didn’t like, what they’d like to see more of, and so on.
If you’re going to go the survey route, I recommend using a survey platform like Typeform or SurveyMonkey. They make it easy to create and distribute surveys, and they have several features that can be helpful, like logic jumps and custom branding.
One last tip, you can use the agile methodology for every step of the video-making process. Think of how this would apply specifically to the writing process.
You can use agile to write your script by doing things like writing in short sprints, getting feedback from your team, and making changes along the way. This can help you create a better script overall because you’re constantly iterating and improving as you go. You can also incorporate “message testing” to get feedback on the script from actual customers so you know what will resonate and what won’t.
My KU professor used to say that you make a film three times: when you write it, shoot it, and edit it. Using the agile approach can help you make your film better each time.
So why use agile for video content creation? There are a few reasons. First, it’s a great way to move quickly and experiment. You can create a prototype in a short amount of time, and then make changes based on feedback. This means that you’re more likely to end up with a final product that your audience will love. Second, it’s a great way to work collaboratively. With an agile approach, everyone on your team is working together towards a common goal. This can lead to better communication and more ideas flowing back and forth – which can only help improve the quality of your final product.