There is a lot of misinformation out there about video marketing. Some people believe that it’s too expensive, others think that it’s too time-consuming. In this blog post, we will debunk 10 myths about making videos for your business. By understanding the truth about video marketing, you can start creating powerful videos that help you achieve your business goals!
Myth #01: Video is too expensive to produce.
The cost of video production has come down significantly in recent years, making it more affordable than ever for businesses of all sizes to create high-quality videos. Several factors contribute to the cost of video production, including the length and complexity of the video, the number of crew members required, and whether or not you need to rent equipment. However, there are many ways to save money on video production, such as shooting your video in-house or working with a freelance videographer.
Myth #02: Video is too time-consuming to produce.
While it’s true that creating a video can take some time, there are several ways to speed up the process. For example, you can create a Video Brief that outlines your video’s key messaging points and requirements. This will help your video team understand your vision for the video and enable them to work more efficiently. Additionally, there are many pre-production tips that can help you save time, such as storyboarding your video or creating an edit decision list.
Myth #03: I need to be on camera to create a video.
You don’t necessarily need to be on camera to create a great video for your business. There are a number of situations where it might be better to stay off-camera. For example, if you’re uncomfortable being on camera or if you’re not sure what to say, you can create an interview-style video or a voiceover video. Additionally, there are a number of ways to use video without showing your face, such as using screen capture software or shooting footage of your product in action.
Myth #04: Video is only for big companies.
Video can be an effective marketing tool for businesses of all sizes. In fact, small businesses are often able to create more personal and engaging videos than large companies. Additionally, video is a great way to level the playing field and give small businesses a big-budget feel.
Myth #05: Video is only for promoting products and services.
While video can be an effective way to promote your products and services, it’s also a great tool for other marketing objectives, such as increasing brand awareness or generating leads. Additionally, video can be repurposed to achieve a variety of goals, making it a versatile and cost-effective marketing tool.
Myth #06: Video is only for promoting sales.
While video can be an effective way to promote sales, it’s also a great tool for building relationships and trust with your customers. Video can be used to humanize your brand, tell stories, and provide valuable information that helps your customers make informed decisions.
Myth #07: Video is only for B-to-C companies.
While video is often thought of as a B-to-C marketing tool, it can also be effectively used by B-to-B companies. Video can help build relationships with customers and prospects, educate them about your products and services, and establish trust. Additionally, video is a great way to differentiate your company from your competitors.
Myth #08: I need to create a professional video.
You don’t necessarily need to create a professional video to achieve your business goals. In many cases, a homemade video can be just as effective (if not more so) than a professionally-produced video. The key is to create a video that’s relevant and engaging for your target audience. The other key is authenticity! People can spot a fake a mile away, so it’s important to be genuine in your videos.
Myth #09: I can create great content without any kind of strategy.
While it’s possible to create a great video without a strategy, it’s much more difficult (and not recommended). A good video content strategy will help you determine what kind of videos to create, who your target audience is, and what objectives you want to achieve with your videos. Additionally, a well-thought-out strategy will help ensure that your videos are aligned with your overall marketing goals. We help our clients focus on Narrative Strategy – a blueprint for how you connect your mission, vision, values, and goals with your customers through video.
Myth #10: Video won’t work for my industry
This is one of the biggest myths we hear. Video can be effective for any type of business, in any industry. Whether you’re a service-based business, a retail store, or anything in between, video can help you achieve your marketing goals. Video is a great way to connect with your customers and tell your brand story.
Overall, video is a great marketing tool for businesses of all sizes. Video can help promote your products and services, build relationships with customers, and differentiate your company from your competitors. Video is also a versatile and cost-effective marketing tool that can be repurposed to achieve a variety of goals. If you’re not using video in your marketing mix, you’re missing out!
What are your thoughts on video marketing? Leave a comment below and let us know. And if you need help getting started with video, we’re here to help. Contact us today to learn more.