10 Types of Videos Every Business Needs on Its Website

Video is a powerful content medium that can be used to engage and inform website visitors. In fact, studies show that including video on a website can increase the chance of a conversion by up to 80%! That’s why every business should include a variety of different types of videos on their website. In this blog post, we will discuss 10 types of videos that every business should have on its website.

Types of Videos Every Business Needs on Their Website:

– Testimonials from Customers or Clients

Videos of testimonials from customers or clients can be a powerful way to show off the positive impact your product or service has had on someone’s life. In these videos, customers or clients can talk about how your product or service has helped them achieve their goals or solve a problem. They can also talk about the great customer service they have experienced.

– User-Generated Content (UGC) videos

User-generated content (UGC) videos are videos that are created by customers or clients about their experiences with your product or service. They can help to humanize your business and give visitors a behind-the-scenes look at what it’s like to use your product or service. In addition to asking your customers to send these, you can also use a service like Billo.

– Product Demonstrations

Product demonstration videos are a great way to show off the features and benefits of your product or service. In these videos, you can have an employee or spokesperson walk viewers through how to use your product or service and highlight its key features.

– Videos Showcasing the Employee Experience or Company Culture

Employee experience videos can help potential customers get a feel for what it’s like to work at your company. In these videos, employees can talk about what it’s like to work for your company, what their job duties are, and how they feel about their work. This type of video can be a great way to show off your company’s culture and attract potential employees.

– How-To or Instructional Videos

How-To or instructional videos can be a great way to show potential customers how to use your product or service. In these videos, you can walk them through the steps they need to take to achieve their goal. You can also highlight the key features of your product or service and answer any questions they may have. Think of these as your product manual – but through video!

– Explainer Videos

Explainer videos are a type of video that is used to explain a product or service in a simple, easy-to-understand way. In these videos, a spokesperson or employee will walk viewers through the key features of the product or service and explain how it works. They can also answer any questions viewers may have. Explainer videos are a great way to introduce your product or service to potential customers. Many companies use a whiteboard animation style for their explainer videos, which can be both engaging and informative.

– Animated Videos

Animated videos are a great way to explain complex concepts in a simple and fun way. In these videos, you can use characters and animation to bring your product or service to life. This type of video can be used to explain the key features of your product or service, how it works, or even why it’s different from other products or services on the market.

– Video Interviews with Industry Experts

Video interviews with industry experts can help establish your business as an authority in your industry. In these videos, you can interview experts about topics related to your product or service. You can also ask them about trends in the industry, what the future holds, and any other questions you may have. These videos can help to build trust with potential customers and show that you are an expert in your field.

– Live Videos

In these videos, you can answer questions, give product demonstrations, or even host live events. Live videos can be a great way to engage with potential customers and create a connection with your brand. Live videos are a great way to connect with potential customers in real-time.

– Case Studies

When documenting a case study, video can be a powerful tool. By filming interviews with the customer or client, you can get their story in their own words. You can also film footage of the product or service in action, and show how it solved the customer’s problem. This type of video can help potential customers connect with your brand and see how your product or service can help them.

If you want to increase website conversions and engage your website visitors, make sure to include a variety of these types of videos on your site. From testimonials to product demonstrations, there’s a video type for every business goal. And with the power of video, you can achieve those goals more efficiently and effectively.

Still not convinced that your business needs video? Check out these statistics:

– including video on a landing page can increase conversion rates by up to 80% (Unbounce)

– 92% of mobile video consumers share videos with others (Invodo)

– 78% of people watch online videos every week, and 55% view online videos every day (ComScore)

– After watching a video, 64% of users are more likely to buy a product online (ReelSEO)

As you can see, video is an essential part of any modern website. If you want to stay ahead of the competition and engage your website visitors, make sure to include a variety of different types of videos on your site. From testimonials to product demonstrations, there’s a video type for every business goal. And with the power of video, you can achieve those goals more efficiently and effectively.

For more tips and secrets on using video to grow your business, check out the new book Video Secrets.

One response to “10 Types of Videos Every Business Needs on Its Website”

  1. […] For example, you could take an old blog post or article and turn it into a short video clip; or use customer testimonials and case studies to create a new testimonial […]

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